Theaters open again, but business needs film to run all over the country | Theaters open again, but business needs film to run all over the country

New Delhi, 21 November (IANS). Ever since theaters opened under Unlock, some newly released films including Hollywood films have hit the big screen. Trade experts say that neither Hollywood movies nor Bollywood releases will help bring back the usual crowd. There is a need for a film that comes with good marketing that can run all over the country full of stars.
The first film Sooraj Pe Mangal released heavily on Diwali weekend after Kovid-19 lockdown. It stars Manoj Bajpayee, Diljit Dosanjh and Fatima Sana Sheikh. Despite the overwhelming support from the film fraternity, the film could not excite the audience much.

According to the trade source, this comedy film has not been able to earn even a crore at the box office since its release on 15 November. Other films released at the same time were Massey Williams-starrer The New Mutants, which was released on 30 October in India. This was followed by the Robert De Niro-starrer comedy drama The War with Grandpa on 13 November. Some more such films came but according to trade analyst Girish Johar, the performance of all these films was very low.

Johar told IANS, “The audience is either not coming to theaters due to fear or maybe they have not found risk-taking content.” Hollywood films have also not performed well.

Kunal Sawhney, Senior Vice President of Carnival Cinema told IANS, “Suraj Pe Mangal Bharti has outperformed Hollywood films. We have seen a slight increase in footfalls. First the youth came, now the family is coming. The number is still low, but it is gradually increasing. Once people come there, they will come again.

He said, there should be good content with good marketing, only then the crowd will come back. It is expected that Bollywood films with stars like 83 and Suryavanshi might be able to bring people out of their homes.

At the same time, Johar said, I think everyone is mentally waiting for January. I think there will be a fluctuation in activities till then. But an Indian film that can run across the country will change everything.

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